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McNeil-PPC Rolls Out Stealthy Rogaine

Unscented topical foam hits stores this month.

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By: TOM BRANNA

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McNeil-PPC has made it easier for men to keep their Rogaine use on the “Q.T.” The Skillman, NJ based company is rolling out Men’s Rogaine Unscented Topical Foam, billed as the same formulation sans the telltale fragrance. Consumer studies revealed that 57% of current Rogaine users wished the product was unscented and 51% used the product less frequently due to the fragrance. By removing the fragrance, McNeil-PPC plans to encourage better consumer compliance. Rogaine should b...

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